Hi everyone,
I want to start by refreshing you of a couple of key pieces from the Katch Katikati business plan.
The Katch Katikati Mission statement – Katch Katikati will promote Katikati and Katikati District to the benefit of all sectors of the community.
The Katch Katikati vision is – Katch Katikati is an innovative organisation supporting our quality lifestyle environment, embracing our historical and cultural heritage, and promoting Katikati as a destination of choice in conjunction with our community partners.
Our Objectives are – To be innovative and supportive, to develop and advance the commercial interests in the district and promote Katikati as a destination along the Pacific Coast Highway.
Since starting in the role in the beginning of February I have been concentrating on getting out and meeting local business and community groups and listening to what people have to say.
At this stage I have identified 7 points that need immediate attention to ensure we continue to build on our already sound platform:
1) Identify the benefits of being a Katch Katikati Member and educate others of these benefits
2) Review our database and ensure its accuracy
3) Establish regular communication to local business and community groups
4) Establish a calendar of events
5) Establish a 12 month marketing plan
6) Maintenance and enhancement of our katikati.org.nz website
7) Update of our Kaimai Coast brochure.
This is a developing list which can change as I get feedback from local business and community groups as well as out external partners such as Tourism BOP, Sport BOP, Western BOP District Council plus our sister town promoters.
If I have not caught up with you yet and you have an opinion on the direction of Katch Katikati or ideas for promotion then please contact me as I would love to hear from you.
Have a great week
Jacqui Knight
Katikati Promotions Manager